Kindred Affiliates - Gambling Affiliations Kindred Affiliates is the official affiliate program of the Kindred Group — a powerhouse in the online gambling industry. Operating since 1997 and listed on the Nasdaq Stockholm exchange, Kindred manages several premium brands across sports betting, casino, bingo, and poker.
With a reputation for regulatory compliance, strong brand recognition, and long-term user retention, it’s one of the most trusted affiliate networks in the iGaming world. Whether you’re targeting sportsbook enthusiasts, slot lovers, or poker pros, Kindred has a product for your audience.
Affiliates have access to a portfolio of high-quality brands, including:
Unibet – One of the largest online betting platforms in Europe.
32Red – A stylish, UK-focused online casino.
Maria Casino – Female-friendly, slot-focused brand.
Bingo.com – Well-known for its fun and casual gaming experience.
iGame – Targeted at Nordic players with sleek UX.
Kolikkopelit, Storspelare, Vlad Casino, and more.
Each brand offers localized websites, promotions, and customer support to boost conversion and retention.
Kindred Affiliates is particularly strong in regulated European markets and continues expanding globally. Supported regions include:
Sweden
Finland
Norway
Denmark
Netherlands
United Kingdom
Germany
Italy
Romania
Canada
Australia
Several other international regions depending on brand compliance
Kindred is fully licensed in many of these jurisdictions, ensuring both user trust and long-term viability
Affiliates earn on a revenue share model, with options for CPA or Hybrid deals upon request:
Standard rev-share up to 35%
Tiered structures based on monthly player activity
No negative carryover for most brands (varies case-by-case)
Commissions are paid monthly, and affiliates get access to NetRefer, one of the most stable tracking platforms in the industry.
Kindred stands out for the quality of its brands, long user lifecycles, and regional strength in regulated markets. Their support team is responsive, the platform is stable, and payout reliability is excellent.
Whether you’re a seasoned gambling affiliate or just getting into the iGaming vertical, Kindred is a professional and profitable partner worth adding to your arsenal.
AffGuy’s Verdict: Kindred Affiliates delivers all the ingredients of a top-tier iGaming program — premium brands, trusted compliance, strong retention, and clear affiliate tools. If you’re looking to promote sports betting or casino products in Europe, it’s one of the safest and most lucrative choices out there.
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