PropellerAds is one of the biggest self-serve ad networks out there, serving over 12 billion ad impressions per day across more than 195 countries. Launched in 2011, itβs especially known for its pop, push, and interstitial traffic, and it’s a go-to for affiliates and media buyers who want volume + flexibility.
Whether you’re running CPL sweep offers, app installs, dating, or CPA trials, PropellerAds gives you all the tools to scale fast β especially if you’re not afraid of testing and optimizing hard.
PropellerAds offers a range of high-converting formats, designed to deliver aggressive reach at low entry cost:
Popunders β Massive reach and cheap CPM (great for lead gen & downloads)
Push Notifications β Sent to opt-in users, with solid CTR
In-Page Push (IPP) β Look like push, but shown directly on site (non-opt-in)
Interstitials β Full-screen ads, especially effective on mobile
Direct Click β Exclusive, ultra-engaged traffic from curated placements
Multitag (for smart automation) β Mix and auto-optimize all formats
All formats support mobile and desktop β with optimization per OS, browser, and connection type.
PropellerAds is known for cheap, scalable traffic:
CPM for Popunders: $0.10 β $1.50 (depending on GEO)
CPC for Push: $0.005 β $0.15
CPA Goal pricing: Available with SmartAI optimization
Direct Click: Premium traffic with higher cost, but great quality
You can buy traffic via:
Self-serve platform (min. deposit $100)
CPA Goal campaigns (automated optimization to hit target cost per conversion)
Managed campaigns for high-volume advertisers
Supports PayPal, Credit Card, Crypto, Paxum, and Wire Transfer.
PropellerAds offers solid targeting tools for precise campaign control:
GEO
Device / OS / Browser
Connection type / Carrier
Frequency capping & dayparting
Zone targeting (site IDs)
Retargeting (audience lists)
Automated rules and Smart Optimization
The platform also supports conversion tracking via postback (S2S) or JavaScript pixel.
CPA Goal 2.0 β AI-based bidding that auto-optimizes for your desired CPA
Traffic Estimator Tool β Check volume & cost before launching
Anti-fraud filters (built-in)
Rule-based campaign automation
Real-time reporting with subID breakdown
Split testing & rotation built into the dashboard
Traffic Inventory Reports by format/GEO/device
Propeller also integrates with all major tracking platforms (Voluum, Binom, RedTrack, BeMob, etc.)
Massive global reach at very low entry cost
Perfect for high-volume testing and scaling
Push & pop formats still work very well on mobile
Fast approval & flexible compliance team
Built-in automation = easier campaign management
Great support, even for small-medium spenders
AffGuyβs Verdict: PropellerAds is your go-to if you want cheap clicks, aggressive scaling, and full control. Itβs not for white-glove branding β itβs for performance. If you know how to test, optimize, and think in funnels, this thing can feed your campaigns for months.