Nigeria iGaming Boom: Key Takeaways + Strategy Alert

Source: AffLift article by AdsTerra

Nigeria’s online gaming scene is exploding — set to nearly triple Kenya’s market volume, aiming for $3.44 billion by 2029, with 65% of adults engaged in sports betting and over 90% gaming on mobile

Why it matters:

• Mobile & SMS dominance gives affiliate marketers the advantage across smartphone and text-based channels

• Massive, young audience: Nigeria boasts a median age under 20 and a booming base of first-time bettors

• Despite ad restrictions (e.g., Google gambling ads bans), affiliates are still cashing in with the right platform and strategy.

🎯 Smart Tactic: Promote iGaming Offers with Adsterra

Want to dominate this market? Use Adsterra:

• Run pop‑unders & native ads to bypass ad restrictions

• Target Nigeria-specific placements and leverage mobile + SMS habits

• Use strong bonus-focused creatives (free spins, deposit match) — they convert fast

• Track via tokens and clickIDs (ideal when direct tracking is limited)

➡️ For a full breakdown of:

• Traffic volumes & mobile penetration stats

• Ad formats that work best

• Compliance insights & creative ideas tailored to Nigerian gamers

…read the complete guide on Afflift:
[How to Dominate iGaming Marketing in Nigeria] by Adsterra.

Get the step-by-step blueprint to tap into this booming market. 🎯